Developing Cross-Channel Personalization in Your Next Campaign

Developing Cross-Channel Personalization In Your Next Campaign

When was the last time you used only one direct marketing tactic in a lead generation campaign?

It’s probably been quite a while.

As students (and their parents) become more sophisticated consumers of technology, it’s incumbent upon enrollment marketers to create a seamless cross-channel experience. Reducing friction between print, mobile, social and the web helps keep target users engaged.

In this installment, Senior Marketing Consultant, Chris Tyburski interviews, Senior Director of Technology, Tom Bartling, about technology trends in higher education marketing.

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