How to Develop a Winning Publication Strategy

Get Tips and Strategies for Getting the Most out of Your Pubs

How to Develop a Winning Publication Strategy

Print is not dead.

Despite what you may have heard, the venerable viewbook and travel piece still have their places in an institutional communication flow. With shrinking budgets and fewer resources, enrollment managers desire the perfect mix of print communication – at a price they can afford.

In this insightful session, Senior Marketing Consultant, Chris Tyburski interviewed Creative Director, December Lambeth, about her strategies for creating an irresistible suite of print publications. From selecting the right vendor to planning and printing, they cover essential tips and tricks for getting the most our of your creative team.

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