Our webinars

A New Approach To Predictive Modeling

Predictive modeling has been around for years, yet few people truly understand how to effectively collect and analyze the data that matters. In our next webinar, we’ll help you understand how to focus your resources on the students who are most likely to convert.
Join Jeff Pierpont, College Raptor’s Director of College Partnerships and Talmadge Boyd, Director of Interactive Strategies, on Wednesday February 15th 11:30 CST as they explore the challenges that enrollment professionals face when trying to gather data and the benefits they achieve when they apply predictive modeling to their admissions funnel.
We will cover:

Yield Strategies That Work

Spring is just around the corner and that means it’s time to focus on student yield. Moving students through the funnel is critical to your success, but what are the current best practices? After all the hard work of sending out acceptance packages, it’s time to take a breath and double down to keep your students engaged.
Join Senior Marketing Consultant, Nathan Alexander and Talmadge Boyd, Director of Interactive Strategies, on January 25 at 11:30 CST as they discuss the latest strategies for getting your students to enroll.
In the call we will cover:

Developing Cross-Channel Personalization in Your Next Campaign

When was the last time you used only one direct marketing tactic in a lead generation campaign?
It’s probably been quite a while.
As students (and their parents) become more sophisticated consumers of technology, it’s incumbent upon enrollment marketers to create a seamless cross-channel experience. Reducing friction between print, mobile, social and the web helps keep target users engaged.
Join Chris Tyburski on December 7 at 11:30 CST/12:30 EST as he chats with TWG Plus’ Senior Director of Technology, Tom Bartling about creative ways to incorporate personalization into your next campaigns.
Topics covered will include:

How to Develop a Winning Publication Strategy

Print is not dead. Despite what you may have heard, the venerable viewbook and travel piece still have their places in an institutional communication flow. With shrinking budgets and fewer resources, enrollment managers, desire the perfect mix of print communication – at a price they can afford.
Join Senior Marketing Consultant, Chris Tyburski and Creative Director, December Lambeth as they discuss strategies for creating an irresistible suite of print publications. From selecting the right vendor to planning and printing, they’ll guide you through the entire process.

Get the Most Out of Your Yield Events

It’s fall and that means focusing your efforts on filling the class and keeping students excited about joining your institution.
Join TWG Plus’ president, Scott Novak and Client Service Manager, Jeremy Sturdahl, Wednesday, October, 26th at 12:30 EDT to explore strategies to increase the effectiveness of your yield events.
What we'll cover:

What We Learned at #NACAC16

Our team is excited to see amazing speakers and hear about the newest trends in enrollment marketing.
We're taking notes and we want to share our top lessons with you.
Join us Wednesday, October 5th, when we will discuss our pro tips from NACAC 2016. Our team will share their insight on how you can capitalize on the latest trends. Whether you made every session or had to skip this year, you’ll gain a new perspective on NACAC.

What Does Gen Z Really Think?

What does Gen Z really think about your recruitment efforts? This new generation has quite a bit to say about how colleges are communicating with them. Join Client Services Coordinator Taylor Florio and Senior Copywriter Brent Hill, a former high school teacher, as they sit down with a diverse group of current and recently graduated teenagers for an informal, and eye-opening Q&A about their college recruitment experience. Now is your chance to get inside the head of Gen Z.

PPY Is Here: Are You Ready?

Everyone seems to be talking about PPY (Prior-Prior Year) right now, and rightfully so! Given the spotlight this approach has received in the recent months, institutions need to consider how it will not only affect the financial aid office, but enrollment marketing and admissions processes on their campus.
The opportunities and possibilities are still not quite known but it’s coming regardless. Are you ready?
Based on nationwide research being conducted by TWG Plus, the webinar will highlight:

Keep your "Summer Melt" Frozen

Summer is for fun — right? Well, the summer in many colleges and universities is the time for finishing the class and keeping your deposited students from melting (cancelling) to attend other institutions. Join TWG Plus for the spring webinar where we will discuss the strategies to reduce your summer melt.

  • We will explore why students tend to melt
  • Provide examples of what schools are doing to reduce this attrition
  • We will discuss strategies to implement now and in the future to affect this number

Student Search: Change the Conversation

TWG Plus resident recruitment experts, President Scott Novak and Senior Marketing Consultant Jeff Bennett, detail how to find the right students at the right time. Hint: it’s not about how many names you buy. The webinar highlights:

  • How to identify quality prospective students
  • How to implement digital search techniques
  • How to build and market to various personas

Social Media in Higher Education - How to Get Results For Your Institution

Join TWG Plus for its first Social Webinar of 2016 hosted by Taylor Florio and Chandler Diggs. The two resident social professionals will explore the current social media landscape in higher education. They will highlight why higher education should constantly be looking to innovate on new social media platforms as it relates to building your enrollment funnel. Florio and Diggs will focus specifically on Snapchat and Periscope. Key topics of discussion will be:

  • Exploring what strategies are out there
  • Provide examples of who’s doing things well
  • How to apply these tactics to drive recruitment and retention results for your institution

4th Quarter Enrollment Strategies

Chris Tyburski
TWG Plus Senior Marketing Consultant

Whatever happened to summer vacations or the 'slow season'? The admissions' cycle used to reach a crescendo on May 1 and then lead into a quieter summer. Not anymore.

High school students are making decisions later in the cycle. Transfer students have become a more critical piece of the enrollment puzzle. Adult students are seeking solutions to perceived immediate needs.

On Wednesday, Jan. 20th, our webinar will focus on how you can take advantage of these changes to successfully grow your class late in the cycle. Representatives from Kean University and TWG Plus will discuss:

  • Strategies to drive late applications
  • Developing plans to drive late deposits
  • Ways to combat summer melt
  • Integrating traditional and digital marketing into the mix

5 Proven Methods to Increase Your Incoming Class

Joe Carlos
TWG Plus Director of HBCU Marketing
With declining incoming classes nationwide, HBCUs need every competitive recruiting advantage at their disposal, and if you haven't changed your approach, it's time!
Joe Carlos, TWG Plus's Director of HBCU Marketing, and former Assistant Dean of Admissions at Morehouse College will guide you through "5 Proven Methods to Increase your Incoming Class."

Going Digital: How to Make an Impact

Jeff Bennett,
TWG Plus Senior Marketing Consultant

David Anderson,
Kalamazoo College Director of Admissions
TWG Plus' Senior Marketing Consultant, Jeff Bennett will be joined by David Anderson, Director of Admissions of Kalamazoo College to discuss the benefits of connecting with your audience in a digital space.
Discussion topics include:
  • Using different forms of media, like augmented reality and digital viewbooks, to create a unique and interactive campaign
  • How going digital can lower your total marketing costs
  • How to enhance your reputation and build a stronger brand identity in a digital world

Positioned for Success: How to Develop a Dynamic Brand You Can Live Up To

Beatrice Szalas,
TWG Plus Vice President, Branding & Research
Learn how to develop a brand strategy to promote your key points of differentiation and increase brand recognition. Using Bloomfield College as a real brand success story...

How to Develop Award-Winning Publications

Scott Novak,
TWG Plus President
Learn how to develop award-winning publications that impact your key audiences while increasing brand recognition. Using Averett University's award-winning publication as a real success story, you will learn:
  • How a layered communication approach can improve results
  • The impact of using a student's perspective
  • How using non-standard print can engage students and improves results
  • How a well planned communication strategy will help stay within your budget
  • How great publications help you communicate and strengthen your brand

How to Accomplish a lot with a Little

Scott Novak,
TWG Plus President

Social Media ROI for College Admissions, Search, Brand Research and Customer Service

Dr. James Vineburgh,
Research and Inbound Marketing Consultant
TWG Plus' Research Director, Dr. James Vineburgh PhD. and Account Executive William Ward III, demonstrate how leveraging your institution's Social Media conversations can translate into informed messaging, growth strategies, branding efforts, and day-to-day customer service practices.

Our events

Past Events



Special Session I: "Student Search: Change the Conversation"
Tuesday, June 12th: 11:30-12:00 PM
Scott Novak, President
TWG Plus








TWG Plus Senior Marketing Consultant, Chris Tyburski, will be presenting "Who Moved the Finish Line? 4th Quarter Enrollment Strategies"




TWG Plus Brand Camp

In a world where prospective students are constantly bombarded with texts, tweets, Instagram posts and YouTube videos, your Brand needs to stand out and say something that sets your school apart from the pack. Let TWG Plus help put your school's brand front and center.
In this FREE, half-day workshop, Vice President of Branding & Research, Beatrice Szalas will guide you through the strategies and tools that let you assess the vitality of your brand. Learn how to:
August 26th - Atlanta Area
Location: Amicalola Falls State Park & Lodge
Time: 10 am – 3pm

TWG Plus Brand Camp

TWG Plus V.P., Beatrice Szalas and Research Director Dr. James Vineburgh PhD. will host a FREE half-day workshop to share strategies to refresh and reinvigorate your brand. Come away with free tools that will keep your brand alive and thriving.

CACRAO Conference 2013





TWG Plus Brand Camp

Your brand story should be integrated with a strategy to support your school's mission and take you from where you are to where you want to go. Does your brand make the grade?
In this free, half-day workshop, Vice President of Branding & Research Beatrice Szalas will guide you through the strategies and tools that let you assess the vitality of your brand and learn how to:





White Papers

Optimizing Enrollment Management

Predictive Modeling: Tips and Strategies for Getting Started with Predictive Analytics in Higher Education.

* Submit your email address below for download to begin.

The College Admissions Cookbook

What Makes Some College Communications Effective and Others Flop? TWG Plus and Chegg Combine Forces to Find Out.

* Submit your email address below for download to begin.

March Madness: Social Media ROI for College Admissions (Search), Brand Research, and Customer Service

Part 2 of 5: Historically Black Colleges and Universities.

Dr. James Vineburgh
Director of Research at TWG Plus
* Submit your email address below for download to begin.

Our blog

Introducing Jennifer Fisher!

Talmadge Boyd
Feb 7, 2017
We are excited to welcome Jennifer Fisher, our new vice president of business development. Jennifer brings more than 20 years of experience in sales and marketing to TWG Plus. Moreover, she spent the last decade at Pearson Education, where she Read on! →

Five Digital Design Trends to look forward to in 2017

Antonio Gentile
Jan 12, 2017
With a new year come new trends. TWG Plus is looking to the future as we break down five trend worthy topics! 1. GET GIFFY WITH IT “…done correctly, GIFs can take your engagement and click-through rates to the next Read on! →

Trials of an Enrollment Guy, Part 7

Nathan Alexander
Nov 8, 2016
This post is my seventh installment in the continuing story about my 20 year-old son. I have spent most of my working life in higher education enrollment, with a brief hiatus into the corporate world. Now, my life consists of Read on! →

TWG Plus Partners with College Raptor

Talmadge Boyd
Jul 8, 2016
This week TWG Plus announced a partnership that will enable our institutional partners to use College Raptor’s fast and mobile-friendly net price calculator. “TWG’s partnership with College Raptor allows us to further strengthen the focus on our core end-to-end marketing Read on! →

54 Things You Need to Know About Gen Z

Chandler Diggs
Mar 28, 2016
Feel like you just got to know Millennials? Well, the time has come to effectively say they’re (I am) old news. It’s all about the next fresh-faced generation – “Generation Z.” While they’re similar to their predecessors in a lot Read on! →

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