"We began planning our most recent search cycle with a new marketing vision for Stevenson University. TWG Plus helped us develop and implement an effective campaign that incorporated new messaging and creative material. The response to our new approach has been positive, and cost savings allowed us execute additional initiatives to support our recruitment efforts."
"I've been impressed and overwhelmed with the level of expertise, creativity and experience that TWG Plus has brought to this collaboration."
"TWG Plus's staff provide state-of-the-art communication solutions that are tailored to our recruitment marketing and our budget."
"We attribute much of our enrollment success to the work of TWG Plus."
"We have always worked with outside firms to develop our communications. No one has been able to truly capture who we are (and get results) like TWG Plus"
"Working with TWG Plus was an extraordinary professional experience. Their level of expertise related to project management, design and text development, is truly outstanding. At every juncture, they exceeded my very lofty customer service expectations. Ultimately, retaining TWG Plus proved to be a high-quality and cost-effective solution to our specific viewbook development needs."
"I love the self-mailer and letterhead designs. You rocked with the envelope! The designs are as important as the copy in telling a compelling story about our school."
"TWG Plus has assisted Emporia State in creating a comprehensive Search program that engages prospective students through multiple channels. [The staff] has worked to first understand our strengths as a university, and then to tailor specific recruitment plans for us."
"Southwest Baptist University has been very please with our relationship with TWG Plus. They utilized a customized approach that served our specific needs. [They were] supportive, responsive, and captured the essence of our university in the publications."
"The creative team at TWG Plus did a fabulous job with the design and execution of our publication series. They exceeded my expectations!"
"Our partnership with TWG Plus has proven both productive and enjoyable. Their assistance on the branding project was particularly helpful. They listened well to our espoused goals and created materials in a thoughtful and timely way that are proving critical to our work to meet those goals. Given the successful relationship, we will definitely be using their services in the future."
"The design on all of these [Search] pieces are excellent! They are fun and eye-catching! Great work :)"
"TWG Plus's creative team quickly understood both the challenge and opportunity of communicating the tremendous number of options and resources at W. P. Carey, to a wide array of target audiences."
"TWG Plus's clever, flexible, simple solution has inspired creativity and enthusiasm within our team, and represents the first time in many years we have been able to use a single campaign platform across multiple target audiences."
"We had various alums call, just to tell us how much they liked the [development] piece. Thanks for your hard work."
"Everyone at TWG Plus should receive an award for the service and turn-around you all were able to provide!"
"We have worked with TWG Plus for several years now, and have always appreciated the effort their team gives to getting to the heart of the unique stories of our university. This team pays close attention to the distinguishing characteristics of each campus, and looks to find creative and compelling ways to tell these stories to various audiences."
"TWG Plus has partnered with us on both print and electronic media. We are very pleased with the results we have seen and are seeing. They engaged faculty, staff and students on our campus in such a personal manner that allowed them to capture the essence of our campus culture and communicate it in written form."
"TWG Plus is transforming how our admissions office operates."
"TWG Plus’ Net Price Calculator was hands-down the best option for Friends University. Their product was more robust than any other product on the market, the price was right and the customer service they offer is beyond any other company I screened."
A unique branding message will resonate on a personal level with your target audiences.
Utilize email and our funnel card series to maintain a constant flow of communication.
A social media or communications audit will help you create effective messaging.
Reach the right students and save time with predictive modeling and strategic planning.
We combined our companies to demonstrate our mission: help you make informed marketing choices that boost enrollment. We know you are constantly balancing resources with results. Whether in branding or direct marketing, our goal is to unleash your ideas with hand-picked teams that produce solutions tuned to you and your audiences. Together, we'll make educated marketing decisions that improve your outcomes.

In 2007, the Whitley Printing Company, The Whelan Group and Zoom Interactive Marketing joined forces to form TWG Plus. This strategic merger allowed a single company to offer not just strategic enrollment solutions, but also comprehensive, integrated marketing programs – from initial brand development and student research through creative campaigns, social media programs, web development and direct marketing – both online and offline.
These solutions allow your college or university to reach your enrollment goals by identifying and engaging the right prospective students with a personalized message. We're on your side throughout the admissions process with targeted Search Marketing, Custom Predictive Modeling and actionable Communication Audits.
What’s new in direct marketing, mobile and social media? Changes in technology can be daunting, but with a clear focus we will help you get the most out of your marketing budget.
Whether you’re using social media or direct marketing, we’ll work with you to focus on the right tool for the right job.
If you’ve ever looked at a direct mail piece and noticed a vendor’s style before your school’s, then find out more about our customized higher education marketing campaigns.
From branding to award-winning viewbooks the unique identity of your institution will shine so that students will see the real you.
If you don’t ask the right people for advice, you can pay dearly. Meet the team of specialists who are here to assist you during your higher education marketing campaign.
From project kickoff to our campaign wrap up, we'll be with you every step of the way, so you con focus on what you do best – recruiting students.